Rebranding
& logo restyling
Metalmeccanica Alba presents its renewed identity with a rebranding process that aims at rationalization, looking confidently to the future without forgetting what is its own past.
Metalmeccanica Alba unveils its new corporate identity through a strategic rebranding process, symbolizing its constant evolution and future-oriented outlook, without neglecting the roots that have made it what it is today.
With great enthusiasm, the company announces the official launch of its new brand and corporate identity, a crucial step in the history of more than 40 years of uninterrupted growth.
Under the Alba brand, the company embraces change without neglecting its historical reference as Metalmeccanica Alba, which will remain the de facto company name.
New identity, new challenges, same goals.
The heart of this renewal lies in the new brand and its logo, a tribute to the company's roots and a stylistic progression of the symbolic element that has always distinguished it: the sun.
The redesigned logo not only attests to the company's visual transformation, but also embodies a timeless narrative in the pursuit of goals that have always distinguished Alba: adaptation, progress, innovation and commitment to customer satisfaction.
Rationality at all levels.
Alba's rebranding is not merely aesthetic, but tangibly reflects the company's commitment to a rationalization of its identity. From the presence of a multiplicity of coexisting brands, it is now evolving toward a single, clear flagship brand.
This transformation is the result of a period of significant growth and new market opportunities, elements dictated by the expansion of an increasingly broad, heterogeneous and innovative product range, developed in-house with dedication and expertise.
Alba, with its renewed brand, looks confidently to the future, continuing to carve out a solid position in the industry through innovation and an unwavering commitment to excellence.